Healthcare and Fertility

Integrated creative and growth support for a specialist fertility brand.

Integrated healthcare communication across campaigns, exhibitions and donor acquisition.

Client: Genetics Cryobank
Location: Mumbai, Pune and Gorakhpur
Services: Campaign creative, Meta advertising creative, Campaign copy, Lead-generation creative, Exhibition and stall design, WhatsApp communication templates

Genetics Cryobank campaign creative layouts pinned in a grid — Visual is a designed placeholder pending approved client media.

Overview

Genetics Cryobank operates in a category where accuracy, sensitivity and consistency matter more than volume of output. The engagement covered awareness communication, donor acquisition creative and physical presence at healthcare conferences.

Work spanned digital campaign creative and copy through to exhibition material used at industry events, with a shared visual system holding it together.

Healthcare conference exhibition stall with printed panels and danglers — Exhibition system — stall panels, danglers and standees for national conferences

The challenge

Donor awareness and recruitment communication has to be respectful, factual and clear, while still competing for attention on platforms designed for entertainment.

Campaigns also needed to work across cities with different languages, expectations and levels of category familiarity, without redesigning everything for each location.

Sensitive subject matter with strict platform restrictions
Multiple cities requiring adapted rather than duplicated creative
Digital and physical touchpoints that had to look like one organisation

Strategic response

We built a campaign system rather than individual posts: a consistent layout structure, typographic hierarchy and message framework that could be adapted per city and per audience.

Communication was written to inform first and invite second, so the enquiry step felt like a reasonable next action rather than a hard sell.